Remember when community leaders, businesses, and environmental civil society groups told us to fill up our curbside bins to help address the ever-increasing trash and litter dilemma? It made sense to recycle plastic, glass and paper — to put them back into the economy and keep them out of landfills and the environment. Who could argue with that premise? Evidently quite a few people.
In the last few years, recycling has become a four-letter word, with some environmental groups and major media outlets lambasting its effectiveness and calling the whole notion a scam.
On the surface, recycling has undoubtedly underperformed, as only 21 percent of residential recyclable materials — this includes aluminum and glass — are recycled nationally. But the reason for this underwhelming statistic is not attributable to any one material in the packaging sector or a specific industry.
Drawing on 40 years of industry leadership and my role as chairman of the world's leading recycled PET conversion technology company, I can state with certainty: recycling works. And with PET being the most recycled plastic globally, it's proving its value every day.
PET plastics, used in water bottles, medical supplies and food containers, are highly recyclable. Our industry is constantly innovating to reduce the weight of our products, increase durability, and include components in their makeup to allow us to use them repeatedly. The problem lies in the outdated systems we rely on to collect, sort, and process these materials.
We know recycling works if the proper infrastructure, guidelines and investments are in place. One need only look at Oregon, which boasts a 75 percent recycling rate for PET bottles, whereas nationally, only 33 percent of PET bottles are recycled. Policies that align with and support recycling rather than hamper its effectiveness are the first step. This includes policies like well-designed extended producer responsibility (EPR), which brings the producers who design, manufacture, and sell the products into the solution, and deposit return systems (DRS), which encourage consumers to return beverage containers by offering a monetary reward, or deposit, for recycling. This, coupled with investments in AI-enabled material recovery facilities capable of sorting recyclable materials, consumer education, and support for end markets for recycled plastics, can deliver a truly circular plastic economy.