Breaking: Machinery maker Husky Technologies paid for pro-plastics advertisements displayed at the plastics treaty talks in Canada in April, a top company executive said May 6 at NPE 2024 in Orlando.
The disclosure at the NPE 2024 show is the first acknowledgment from executives at the Bolton, Ontario-based Husky (W2801) that they financed the ads, which were displayed around the city of Ottawa, Ontario, without identifying who was funding them.
"In the treaty, why we were showing [those ads], is we just want to remind people and all the delegations of the essential needs of plastic," said Henry Zhang, director of global marketing and ESG at Husky. "It's not a plastic problem. It's a pollution problem."
Besides Husky's pro-plastics ads, other business and environmental groups also put their own advertisements around Ottawa, but the other ad campaigns all identified who was sponsoring them, leading to speculation during the negotiations in Ottawa as to who was behind what was the most visible of the pro-plastics messaging.