Vive helps businesses in the plastics industry discover their WHY
Marketing and manufacturing may seem like strange bedfellows, but to the team at Vive, making these two swim in synchronicity is our everyday. Using our own registered Zweck Analysis®, we take a strategic approach to learning your company’s reason for being in business — your WHY. Zweck is, in fact, the German word for “purpose.”
Who We Are
In case you’re not in the know, Vive has been providing professional marketing services for more than 100 manufacturing companies in the plastics industry for nearly 15 years. Our goal? Produce results based on strategic initiatives that illustrate a distinct perception of our client’s brand. We’re known to keep our safety glasses handy to walk manufacturing floors for the occasional shop talk. Vive takes pride in our established reputation and is committed to helping your business progress.
Our team is constructed with collaborative leaders who all have their personal specialties and expertise. From SEO/PPC to advertising campaigns to website development, Vive has the capabilities to manage the whole gamut of your marketing strategy. Our personal attention to each client quickly results in Vive becoming an extension of your team.
What We Do
By developing strategic marketing and communications plans that complement customers’ sales efforts, Vive inspires small to mid-sized manufacturers and plastic service providers to advance through the creation, revision, and promotion of tailored brand identities. This typically starts with defining your company’s messaging platform via our Zweck Analysis®, which is comprised of this four-step process:
Step 1: Internal Analysis
Our in-depth Zweck Analysis® helps us gather meaningful bits of info that help shape your story and begin building your brand identity.
Step 2: External Analysis
In the second step, Vive conducts personal customer phone interviews and then holds a collaborative, engaging meeting with members of your leadership team to review the results.
Step 3: Marketing Message
Here we combine the ingredients from the first two steps, mixing them together to create a concoction that ends up as an easily digestible marketing message. This serves as a foundation for future content.
Step 4: Sales & Marketing
Finally, we align your sales and marketing teams. We’ll lay out the groundwork for content creation and plans for building success. Vive believes brands are built by hammering home consistent messaging.
Why It Matters
In marketing (and life in general), it’s important not to put the cart before the horse. This is especially pertinent when it comes to creating a purposeful, authentic marketing message and deploying subsequent materials to promote your brand. Some marketing agencies will jump right into project-based work, completely ignoring the integral process of unearthing their client’s unique differentiators. This is where Vive’s Zweck Analysis® enters the picture. How can this process help you? When generating awareness, sometimes just talking aloud in a group setting can bring forth concepts and ideas that would’ve never blossomed elsewhere.
The Zweck Analysis® hones in on key brand characteristics that help differentiate your brand from your competitors. These defining traits, combined with the customer-driven voice, are implemented into a boilerplate – approximately 100 words or less that serve as your elevator pitch. Think press releases, LinkedIn profiles, trade show directories, etc.
During phone interviews, it’s our secret blend of thoughtful and engaging questions that helps us identify what your customers believe to be your strengths and weaknesses. Vive is then tasked with finding your differentiators and reporting our authentic findings to your leadership team.
After strategic evaluation of the internal and external analysis, Vive creates purposeful go-to verbiage that perfectly describes your company for the world to read. Once developed, your unique marketing message platform is implemented throughout all media channels with a consistent voice. Think of it this way: if you omitted your company’s name from your boilerplate, would you still know it’s you? The difference between good and great lies in a marketing message that is distinctly different than your competitors.
Whether it’s the web, social media, a printed piece of collateral, an advertisement, or anything else you can think of – your message remaining consistent will build trust in your brand. Consistent messaging means YOU dictate your brand perception, every day.