Writer, storyteller and design evangelist Gaylon White interviewed Bill Moggridge, co-founder of design firm IDEO, in September 2007 in Palo Alto, Calif., soon after the publication of Moggridge's book-DVD set, called Designing Interactions, which combines traditional print and new digital media. Moggridge died last September at age 69, and that interview was never published – until now.
For the first installment in his new monthly Plastics News column called Design Stories, White dug out the tapes from that 90-minute interview, and sifted out some nuggets of classic Moggridge wisdom. This edited highlight audio runs just over 23 minutes, and covers such topics as the merging of print and digital media, the impact of Apple's iPhone on society and what businesses need to know and understand about sustainability, innovation and design.
Listen to the voice of a design master in his own words in this exclusive audio clip.