Skip to main content
Sister Publication Links
  • Sustainable Plastics
  • Rubber News
Subscribe
  • Sign Up Free
  • Login
  • Subscribe
  • News
    • Processor News
    • Suppliers
    • More News
    • Digital Edition
    • End Markets
    • Special Reports
    • Newsletters
    • Videos
    • Injection Molding
    • Blow Molding
    • Film & Sheet
    • Pipe/Profile/Tubing
    • Rotomolding
    • Thermoforming
    • Recycling
    • Machinery
    • Materials
    • Molds/Tooling
    • Product news
    • Design
    • K Show
    • Mergers & Acquisitions
    • Sustainability
    • Public Policy
    • Material Insights Videos
    • Numbers that Matter
    • Automotive
    • Packaging
    • Medical
    • Consumer Products
    • Construction
    • Processor of the Year
    • Best Places to Work
      • 2023 winners
    • Women Breaking the Mold
    • Rising Stars
    • Diversity
    • Most Interesting Social Media Accounts in Plastics
  • Opinion
    • The Plastics Blog
    • Kickstart
    • One Good Resin
    • Pellets and Politics
    • All Things Data
    • Viewpoint
    • From Pillar to Post
    • Perspective
    • Mailbag
    • Fake Plastic Trees
  • Shop Floor
    • Blending
    • Compounding
    • Drying
    • Injection Molding
    • Purging
    • Robotics
    • Size Reduction
    • Structural Foam
    • Tooling
    • Training
  • Events
    • K Show Livestream
    • Plastics News Events
    • Industry Events
    • Injection Molding & Design Expo
    • Livestreams/Webinars
    • Editorial Livestreams
    • Ask the Expert
    • Plastics News Events Library
    • Processor of the Year submissions
    • Plastics News Executive Forum
    • Injection Molding & Design Expo
    • Plastics News Caps & Closures
    • Women Breaking the Mold Networking Forum
    • Plastics in Automotive
    • Bioplastics Live
    • PN Live: Mergers and Acquisitions
    • Polymer Points Live
    • Numbers that Matter Live
    • Plastics in Politics Live
    • Sustainable Plastics Live
    • Plastics Caps & Closures Library
    • Plastics in Healthcare Library
    • Women Breaking the Mold Networking Forum Library
  • Rankings & Data
    • Injection Molders
    • Blow Molders
    • Film Sheet
    • Thermoformers
    • Pipe Profile Tubing
    • Rotomolders
    • Mold/Toolmakers
    • LSR Processors
    • Recyclers
    • Compounders - List
    • Association - List
    • Plastic Lumber - List
    • All
  • Directory
  • Resin Prices
    • Resin Prices Overview
    • Commodity Thermoplastics
    • High Temperature Thermoplastics
    • Engineering Thermoplastics
    • Recycled Plastics
    • Thermosets
  • Custom
    • Sponsored Content
    • LS Mtron Sponsored Content
    • Conair Sponsored Content
    • KraussMaffei Sponsored Content
    • ENGEL Sponsored Content
    • White Papers
    • Classifieds
    • Place an Ad
    • Sign up for Early Classified
MENU
Breadcrumb
  1. Home
  2. Viewpoint
May 23, 2023 02:00 AM

Balance: A personal touch helps with social media. So does knowing when to be quiet

Rhoda Miel
Managing Editor
  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print
    Viewpoint-social-may222023_i.jpg

    Social media can be a cesspool. It can also be an open line of communication directly between customers and companies. It all depends on how you use it. Used well, companies can convert social media shares into free advertising. Highlighting employees and work-related perks can help attract talent. Use it poorly, and you can turn off that same talent or those same customers.

    It's all about balance. Just as Mom told you to eat your vegetables and not just dessert, it's important to generate a mix of content when posting about your company. And when picking who to follow, it's important to be open to different viewpoints.

    This is our third special report on social media in the plastics industry. (We try to avoid duplicating past individuals and companies on the list.) When going through the list of suggested accounts to follow from both PN staff and readers, we try to emphasize those that stand out. Typically, those accounts feature a personal take on business, shine a light on employees or celebrate connections to the community.

    There are a lot of accounts out there that mostly consist of reposts of content from elsewhere. There are also accounts that haven't been updated in months or even years. I've run across more than a few that have one post from several years ago — from organizations that I know are very active in the industry elsewhere.

    It's not surprising that LinkedIn is the most popular platform for the industry. Plastics News' Sarah Kominek has coverage elsewhere in this issue about companies embracing alternative social media platforms such as TikTok where they can connect with a different audience.

    This year's Most Interesting Social Media stories
    Plastics industry social media accounts worth following
    How do you stand out on social media? Regular posts, highlight people, mix it up
    3D printing fills gap for custom toys for kids with medical needs
    FPA taps into social media influencers to share its story
    Creative social media content helps Redline Plastics engage with users beyond LinkedIn
    Combining 3D printing, fashion and engineering on social media

    The social media accounts we mention in this week's report are just a slice of what's out there, obviously, but there are a lot more to explore.

     

    I'd suggest to begin by mixing things up. Make sure you don't follow just companies that are in the same business as you. If you're a maker of blow molded packaging, then be sure to see what thermoformers and injection molders are up to. Perhaps you have common problems you can learn from. Or maybe they're getting into a line that you supplied previously.

    Follow groups with a different point of view from you. If you follow plastics industry supporter Chris DeArmitt, consider following someone like Judith Enck or Jan Dell — both of them involved in environmental issues but from a very different perspective. Add both the Plastics Industry Association and Greenpeace or Oceana to balance out what each group is saying.

    That's not to say that you have to agree with them. And you definitely don't need to argue with them. Think of it as opposition research so you can keep up with what arguments may be used against the industry. (With the caveat that sometimes, for your mental health, you've got to mute people every once in a while. Heck, I have family members I love but need to mute on occasion.)

    Social media isn't just a tool to get your message out; it's also a stream to bring in new information. But if you're only hearing familiar echoes from friends in the industry who think like you do, then you're probably missing out.

    Rhoda Miel is Plastics News' managing editor. Follow her on Twitter @PNRhodaMiel.

    RECOMMENDED FOR YOU
    Younger generations making a splash in plastics
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]

    Most Popular
    1
    Debate exposes divisions in plastics treaty talks
    2
    GM, Stellantis give $15M lifeline to insolvent supplier
    3
    PVS Plastics expanding in Tennessee, Ohio
    4
    Ohio recycler Return Polymers triples PVC recycling capacity
    5
    Plastics additives one focus in Paris treaty talks
    SIGN UP FOR OUR FREE NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Plastics News delivered straight to your inbox, free of charge.

    Subscribe today

    Subscribe to Plastics News

    Subscribe now
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter
    • Instagram

    Plastics News covers the business of the global plastics industry. We report news, gather data and deliver timely information that provides our readers with a competitive advantage.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI 48207-2997

    Customer Service:
    877-320-1723

    Resources
    • About
    • Staff
    • Editorial Calendar
    • Media Kit
    • Data Store
    • Digital Edition
    • Custom Content
    • People
    • Contact
    • Careers
    • Sitemap
    Related Crain Publications
    • Sustainable Plastics
    • Rubber News
    • Tire Business
    • Urethanes Technology
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Processor News
        • Injection Molding
        • Blow Molding
        • Film & Sheet
        • Pipe/Profile/Tubing
        • Rotomolding
        • Thermoforming
        • Recycling
      • Suppliers
        • Machinery
        • Materials
        • Molds/Tooling
        • Product news
        • Design
      • More News
        • K Show
        • Mergers & Acquisitions
        • Sustainability
        • Public Policy
        • Material Insights Videos
        • Numbers that Matter
      • Digital Edition
      • End Markets
        • Automotive
        • Packaging
        • Medical
        • Consumer Products
        • Construction
      • Special Reports
        • Processor of the Year
        • Best Places to Work
          • 2023 winners
        • Women Breaking the Mold
        • Rising Stars
        • Diversity
        • Most Interesting Social Media Accounts in Plastics
      • Newsletters
      • Videos
    • Opinion
      • The Plastics Blog
      • Kickstart
      • One Good Resin
      • Pellets and Politics
      • All Things Data
      • Viewpoint
      • From Pillar to Post
      • Perspective
      • Mailbag
      • Fake Plastic Trees
    • Shop Floor
      • Blending
      • Compounding
      • Drying
      • Injection Molding
      • Purging
      • Robotics
      • Size Reduction
      • Structural Foam
      • Tooling
      • Training
    • Events
      • K Show Livestream
      • Plastics News Events
        • Plastics News Executive Forum
        • Injection Molding & Design Expo
        • Plastics News Caps & Closures
        • Women Breaking the Mold Networking Forum
        • Plastics in Automotive
      • Industry Events
      • Injection Molding & Design Expo
      • Livestreams/Webinars
        • Bioplastics Live
        • PN Live: Mergers and Acquisitions
      • Editorial Livestreams
        • Polymer Points Live
        • Numbers that Matter Live
        • Plastics in Politics Live
        • Sustainable Plastics Live
      • Ask the Expert
      • Plastics News Events Library
        • Plastics Caps & Closures Library
        • Plastics in Healthcare Library
        • Women Breaking the Mold Networking Forum Library
      • Processor of the Year submissions
    • Rankings & Data
      • Injection Molders
      • Blow Molders
      • Film Sheet
      • Thermoformers
      • Pipe Profile Tubing
      • Rotomolders
      • Mold/Toolmakers
      • LSR Processors
      • Recyclers
      • Compounders - List
      • Association - List
      • Plastic Lumber - List
      • All
    • Directory
    • Resin Prices
      • Resin Prices Overview
      • Commodity Thermoplastics
      • High Temperature Thermoplastics
      • Engineering Thermoplastics
      • Recycled Plastics
      • Thermosets
    • Custom
      • Sponsored Content
      • LS Mtron Sponsored Content
      • Conair Sponsored Content
      • KraussMaffei Sponsored Content
      • ENGEL Sponsored Content
      • White Papers
      • Classifieds
        • Place an Ad
        • Sign up for Early Classified