Hollywood wants to change how we feel about single-use plastics. It will be interesting to see if the effort gains any traction and what impact it has on public opinion.
I'd argue that the initiative, called "Flip the Script on Plastics," shows that the Hollywood establishment is trailing public opinion, not leading it. TV and movie audiences will not be surprised to see reusable bottles and cloth grocery bags on screen. Also, TV audiences are used to hearing environmental messages. Remember "Recyclops" from The Office— That wasn't just a funny cold open; it was part of a coordinated 2009 effort called "Green Is Universal," when many NBC shows highlighted a green message.
Plastics industry readers may see "Flip the Script" as an attack on plastics and immediately argue that other materials — paper, metal, glass — also have an impact on the environment, often worse than plastic. But that's a symptom of plastics' image problem. Any effort aimed at single-use products is going to get more traction in the public and the media by emphasizing single-use plastics.