Skip to main content
Sister Publication Links
  • Sustainable Plastics
  • Rubber News
Subscribe
  • Sign Up Free
  • Login
  • Subscribe
  • News
    • Processor News
    • Suppliers
    • More News
    • Digital Edition
    • End Markets
    • Special Reports
    • Newsletters
    • Videos
    • Injection Molding
    • Blow Molding
    • Film & Sheet
    • Pipe/Profile/Tubing
    • Rotomolding
    • Thermoforming
    • Recycling
    • Machinery
    • Materials
    • Molds/Tooling
    • Product news
    • Design
    • K Show
    • Mergers & Acquisitions
    • Sustainability
    • Public Policy
    • Material Insights Videos
    • Numbers that Matter
    • Automotive
    • Packaging
    • Medical
    • Consumer Products
    • Construction
    • Processor of the Year
    • Best Places to Work
      • 2023 winners
    • Women Breaking the Mold
    • Rising Stars
    • Diversity
    • Most Interesting Social Media Accounts in Plastics
  • Opinion
    • The Plastics Blog
    • Kickstart
    • One Good Resin
    • Pellets and Politics
    • All Things Data
    • Viewpoint
    • From Pillar to Post
    • Perspective
    • Mailbag
    • Fake Plastic Trees
  • Shop Floor
    • Blending
    • Compounding
    • Drying
    • Injection Molding
    • Purging
    • Robotics
    • Size Reduction
    • Structural Foam
    • Tooling
    • Training
  • Events
    • K Show Livestream
    • Plastics News Events
    • Industry Events
    • Injection Molding & Design Expo
    • Livestreams/Webinars
    • Editorial Livestreams
    • Ask the Expert
    • Plastics News Events Library
    • Processor of the Year submissions
    • Plastics News Executive Forum
    • Injection Molding & Design Expo
    • Plastics News Caps & Closures
    • Women Breaking the Mold Networking Forum
    • Plastics in Automotive
    • Bioplastics Live
    • PN Live: Mergers and Acquisitions
    • Polymer Points Live
    • Numbers that Matter Live
    • Plastics in Politics Live
    • Sustainable Plastics Live
    • Plastics Caps & Closures Library
    • Plastics in Healthcare Library
    • Women Breaking the Mold Networking Forum Library
  • Rankings & Data
    • Injection Molders
    • Blow Molders
    • Film Sheet
    • Thermoformers
    • Pipe Profile Tubing
    • Rotomolders
    • Mold/Toolmakers
    • LSR Processors
    • Recyclers
    • Compounders - List
    • Association - List
    • Plastic Lumber - List
    • All
  • Directory
  • Resin Prices
    • Resin Prices Overview
    • Commodity Thermoplastics
    • High Temperature Thermoplastics
    • Engineering Thermoplastics
    • Recycled Plastics
    • Thermosets
  • Custom
    • Sponsored Content
    • LS Mtron Sponsored Content
    • Conair Sponsored Content
    • KraussMaffei Sponsored Content
    • ENGEL Sponsored Content
    • White Papers
    • Classifieds
    • Place an Ad
    • Sign up for Early Classified
MENU
Breadcrumb
  1. Home
  2. Viewpoint
November 27, 2019 09:05 AM

Turning a recycling nightmare into a success story

Don Loepp
Editor
Plastics News Editor
  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print

    If we can put an astronaut on the moon, why can't we make a plastic toothpaste tube that can be recycled?

    That might have been a valid question a year ago. But not anymore.

    This month Colgate-Palmolive Co. delivered to retailers the first tube recognized as being recyclable by the Association of Plastic Recyclers.

    Colgate's Tom's of Maine brand is the first to use the new package. The company's Colgate brand of toothpaste will start to use the new tubes next year.

    Most conventional toothpaste tubes are made from sheets of plastic laminate sandwiched around a thin layer of aluminum. The mix of different plastics and metal makes them impossible to recycle.

    Colgate's new design is a 13-layer structure of high density polyethylene. Colgate engineers figured out how to combine different grades and thicknesses of HDPE laminate into a squeezable tube that meets recycling standards, protects the product and holds up to the demands of high-speed production.

    Colgate went about this project the right way. Too often, brand owners settle on the design for a plastic package and declare it "recyclable," without asking recycling experts for their opinion.

    Unfortunately they often end up with packages that, in reality, cause headaches for recyclers, creating waste and extra costs. We could point to many examples of containers that have difficult to recycle labels, for example, or multilayer designs that contaminate existing recycling streams.

    Putting a chasing arrows label on a package doesn't make it recyclable.

    Jim Johnson reported that package size was also a key factor in deciding whether Colgate could call the toothpaste tube recyclable. Smaller products tend to fall through sortation equipment at material recovery centers. Colgate said testing at MRFs show that the company's typical toothpaste tubes can make it through MRFs and into the HDPE stream.

    It took five years for Colgate to develop the new tubes. Now it's up to others to follow suit. Colgate is sharing its technology, including information subject to Colgate patent applications filed in the U.S. and globally, with its competitors.

    The idea is to make plastic tubes a widely recycled kind of plastic packaging, just like PET soda bottles and HDPE milk jugs. In other words, turning a recycling nightmare into a recycling success story.

    "If we can standardize recyclable tubes among all companies, we all win," Colgate President and CEO Noel Wallace said. "We want all toothpaste tubes — and eventually all kinds of tubes — to meet the same third-party recycling standards that we've achieved. We can align on these common standards for tubes and still compete with what's inside them."

    Colgate engineers are already sharing the company's plans at packaging forums and other industry meetings. One major tube maker, Essel Propack, has already earned APR recognition, and another, Albéa, is working towards recognition.

    That's good business. If other companies' tubes are recyclable, then more communities will include them in curbside programs. Recyclers will be happy to have the additional stream. Consumers — who want to recycle all their plastic — will feel better about using plastic tube packaging.

    And, as an added plus, plastic recycling plants may start to smell minty and fresh instead of like sour milk.

    Loepp is editor of Plastics News and author of the Plastics Blog. Follow him on Twitter @donloepp.

    RECOMMENDED FOR YOU
    Balance: A personal touch helps with social media. So does knowing when to be quiet
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]

    Most Popular
    1
    Plastics treaty talks bring industry leaders to Paris
    2
    Resin Prices
    3
    Recycling plant for laminated packaging launches in Mexico
    4
    Target, Walmart cut from bag drop-off site directory following report
    5
    Plastics industry social media accounts worth following
    SIGN UP FOR OUR FREE NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Plastics News delivered straight to your inbox, free of charge.

    Subscribe today

    Subscribe to Plastics News

    Subscribe now
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter
    • Instagram

    Plastics News covers the business of the global plastics industry. We report news, gather data and deliver timely information that provides our readers with a competitive advantage.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI 48207-2997

    Customer Service:
    877-320-1723

    Resources
    • About
    • Staff
    • Editorial Calendar
    • Media Kit
    • Data Store
    • Digital Edition
    • Custom Content
    • People
    • Contact
    • Careers
    • Sitemap
    Related Crain Publications
    • Sustainable Plastics
    • Rubber News
    • Tire Business
    • Urethanes Technology
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Processor News
        • Injection Molding
        • Blow Molding
        • Film & Sheet
        • Pipe/Profile/Tubing
        • Rotomolding
        • Thermoforming
        • Recycling
      • Suppliers
        • Machinery
        • Materials
        • Molds/Tooling
        • Product news
        • Design
      • More News
        • K Show
        • Mergers & Acquisitions
        • Sustainability
        • Public Policy
        • Material Insights Videos
        • Numbers that Matter
      • Digital Edition
      • End Markets
        • Automotive
        • Packaging
        • Medical
        • Consumer Products
        • Construction
      • Special Reports
        • Processor of the Year
        • Best Places to Work
          • 2023 winners
        • Women Breaking the Mold
        • Rising Stars
        • Diversity
        • Most Interesting Social Media Accounts in Plastics
      • Newsletters
      • Videos
    • Opinion
      • The Plastics Blog
      • Kickstart
      • One Good Resin
      • Pellets and Politics
      • All Things Data
      • Viewpoint
      • From Pillar to Post
      • Perspective
      • Mailbag
      • Fake Plastic Trees
    • Shop Floor
      • Blending
      • Compounding
      • Drying
      • Injection Molding
      • Purging
      • Robotics
      • Size Reduction
      • Structural Foam
      • Tooling
      • Training
    • Events
      • K Show Livestream
      • Plastics News Events
        • Plastics News Executive Forum
        • Injection Molding & Design Expo
        • Plastics News Caps & Closures
        • Women Breaking the Mold Networking Forum
        • Plastics in Automotive
      • Industry Events
      • Injection Molding & Design Expo
      • Livestreams/Webinars
        • Bioplastics Live
        • PN Live: Mergers and Acquisitions
      • Editorial Livestreams
        • Polymer Points Live
        • Numbers that Matter Live
        • Plastics in Politics Live
        • Sustainable Plastics Live
      • Ask the Expert
      • Plastics News Events Library
        • Plastics Caps & Closures Library
        • Plastics in Healthcare Library
        • Women Breaking the Mold Networking Forum Library
      • Processor of the Year submissions
    • Rankings & Data
      • Injection Molders
      • Blow Molders
      • Film Sheet
      • Thermoformers
      • Pipe Profile Tubing
      • Rotomolders
      • Mold/Toolmakers
      • LSR Processors
      • Recyclers
      • Compounders - List
      • Association - List
      • Plastic Lumber - List
      • All
    • Directory
    • Resin Prices
      • Resin Prices Overview
      • Commodity Thermoplastics
      • High Temperature Thermoplastics
      • Engineering Thermoplastics
      • Recycled Plastics
      • Thermosets
    • Custom
      • Sponsored Content
      • LS Mtron Sponsored Content
      • Conair Sponsored Content
      • KraussMaffei Sponsored Content
      • ENGEL Sponsored Content
      • White Papers
      • Classifieds
        • Place an Ad
        • Sign up for Early Classified